Isuzu

Isuzu Motors Ltd. more...

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(いすゞ自動車株式会社, Isuzu Jidōsha Kabushiki-gaisha^?), (TYO: 7202 ) is a Japanese commercial vehicle and heavy truck manufacturer company, headquartered in Tokyo. In 2005, Isuzu was the world's largest manufacturer of medium duty trucks. It has assembly and manufacturing plants in the Japanese city of Fujisawa, as well as in the prefectures Tochigi and Hokkaido. Isuzu is famous for producing commercial vehicles and diesel engines - it produced 16 million diesel engines in 2003 alone, which can be found in vehicles all over the world. In addition to making trucks of all sizes, from 1953 to 1993 Isuzu manufactured passenger vehicles.

Although best known in the United States for automobiles and SUVs, Isuzu as a corporation has always been primarily a manufacturer of commercial trucks of sizes medium duty and larger.

History

1916 - Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. and Tokyo Gas and Electric Industrial Co. cooperatively plan to build automobiles.; 1918 - A technical cooperation with Wolseley Motor Company (UK) is initiated. In 1922 the first Wolseley model A-9 car is domestically produced. The CP truck follows two years later.; 1933 - Ishikawajima Automotive Works merges with Dot Automobile Manufacturing and changes its name to Automobile Industries Co., Ltd.; 1934 - A meeting with the Ministry of Trade and Industry results in the renaming of the truck to Isuzu, after the Isuzu River.; 1949 - Isuzu is adopted as company name.; 1953 - With technical assistance of Rootes (UK) the Hillman Minx passenger car is produced.; 1971 - A capital agreement with General Motors is signed.; 1972 - The Chevrolet LUV becomes the first Isuzu-built vehicle to be sold in the United States. A decade later, it is replaced by a domestic vehicle, the Chevrolet S-10.; 1973 - Isuzu introduces the Gemini, which is co-produced with General Motors.; 1981 - Isuzu-branded consumer and commercial vehicles are successfully exported to the United States. The Isuzu Pup is the first model sold to consumers.; 1987 - The joint venture Subaru Isuzu Automotive Inc. (SIA) is established together with Fuji Heavy Industries, owner of Subaru.; 1993 - Isuzu stops exporting the Stylus, its last car in America, after ending the Impulse the year before.; 1996 - Isuzu's sales peak in the United States. Joe Isuzu is popular pitchman with implausible claims, was also hired for the Axiom.; 1998 - General Motors and Isuzu form DMAX, a joint venture to produce diesel engines.; 1999 - GM raises its stake in Isuzu to 49%, effectively gaining control of the company.; 2001 - Isuzu sales begin to slide as the Rodeo and Trooper age. Movie Spy kids features Isuzu Axiom and Trooper.; 2002 - Subaru buys Isuzu's share of US plant. Subaru Isuzu Automotive becomes Subaru of Indiana Automotive.; August 14, 2002 - General Motors reduces its 49% share in Isuzu to 12% as part of a comprehensive recapitalization of Isuzu. GM also takes full control of DMAX and Isuzu Motors Polska, with Isuzu losing not just the factories but also ownership of all engine designs.Isuzu Troopers Are dropped out from the american isuzu lineup; 2003 - Isuzu sales were eliminated from the Canadian market. Canadian dealers mostly selling Saturn and Saab cars drop Isuzu cars from the lineup.; July 2004 - Production of the Rodeo and Axiom stopped. Isuzu sales in North America slow, with just 27,188 vehicles sold in all of 2004, with the cancelled Rodeo and Axiom making up 71% of that total.; 2005 - Isuzu dealers in the United States have only one model, the Ascender SUV, with the 2006 i-Series bringing that to two. At this point, Isuzu in the United States is primarily a distributor of medium duty trucks such as the NPR series. These vehicles are sourced both from Japan and U.S. plants in Janesville, WI and Flint, MI.;

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